CannBe, Highlife Media Form Ad Network For Cannabis Products

Two of the biggest digital platforms catering to cannabis enthusiasts—CannBe and Highlife Media—have joined forces to create an advertising network.The partnership is designed to enable marketers of cannabis products and accessories—excluding cannabis flower and seeds—to target audiences they are prohibited from reaching on platforms like Facebook and Google and traditional media like television.

CannBe says the network’s total audience reach is approximately 200 million, which includes some 50 million that can be reached with ads served on such partner sites as High Times and Grasscity.

Platforms in the network include Green Valley Nation, which provides reviews and educational content about CBD; International Highlife, a source of “virtual cannabis news”; and World of Bongs, which sells smoking accessories.